The Gam was a weekly publication distributed every Thursday throughout Carteret County and in Swansboro, NC.  Local news coverage combined with  community events and informative weekly columns contributed to the success of this free publication, published continuously for 10 years.
The Gam boasted a seasonal high distribution of 12,000 through 300 distribution locations.

Distribution of The Gam was tightly controlled and  returns were counted and tracked weekly.  The average weekly return rate of The Gam was 5 percent.  This tracking method ensured advertisers received maximum exposure.